Officially, the new Netflix series is called America's Team: The Gambler and His Cowboys. Unofficially, it is The Jerry Show. The eight-part documentary spotlights the Dallas Cowboys teams that won three Super Bowls between 1992 and 1995. Those years remain the peak of Jerry Jones' tenure as owner and general manager — and, as the trailer makes clear, the focus is squarely on the past.
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That may be a tough watch for fans hoping for a different present. In the 30 seasons since their last title, the Cowboys have not returned to the Super Bowl. For the first 30 years of the game's existence, they played in it 16 times. In the 29 years since: none.
It is hard to miss the contrast. The documentary shows the Cowboys at their peak, much like a photo album filled with flattering pictures from decades ago. The images are impressive, but the gap between then and now is unmistakable.
Relive the ’90s Dallas Cowboys like never before.
America’s Team: The Gambler and His Cowboys premieres August 19. pic.twitter.com/lF6yzTJYIB
— Netflix (@netflix) August 11, 2025
The series will likely draw strong viewership. Jones remains one of the most recognizable figures in sports, and nostalgia for the team's 1990s dominance still runs deep. But it also serves as a reminder that Dallas has been chasing that standard for three decades without reaching it.
For now, Cowboys fans can revisit those glory years through the lens of Netflix. The challenge for Jones is to make sure the next chapter of the franchise's history is something more than a trip down memory lane.
